Seminar Alternate Assignment

Seminar Alternate Assignment

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As the seminar began, you started off saying how unit 8 is about distribution.  You stated how we would be able to relate to it better once we figured out who we are as consumers.  We must read chapter 13 and 14 in our text books which is lengthy totaling 60 pages.  You discussed how we could use the books with audio, as some are better are being visual and audio learners such as yourself.  You stated that we should do the beat the clock games and asked if they were working for any of us.  I kind of felt bad because I do not really have time to ever do them but I see that some of the others don’t, as well.  You went over the discussion board and what we needed to do.  We are to choose two retailers to visit and choose which one whom we shall purchase from.  You gave us permission to look up to retailer stores online if we did not have the time to go out and visit one.  You went on to discuss our assignment and what should be completed on template 1 and 2.  You discussed our assignment and how we are to watch two videos.  We are to answer all questions and it could be a lot of work.  You prefer quality on this assignment and encourages us to give it so even if more time is needed.  You went on to discuss chapter 13.  You went over the different possible chain of events that could occur uses a cow scenario.  The manufacturers are basically at the top of the chain.  You went over the supply chain

and how to obtain a greater one.  You discussed that a lot of this interaction happens through technology and how necessary it is today.  You went over external, internal interrogation and customer interrogation.  Some of the students briefly discussed some of things that they could not live without.  You went back to discussing the reading material.  You went over customer relationships and retaining a customer.  You went over customer fulfillment and how it sometimes can be difficult.  You went over manufactures need to know their demand.  You discussed the supplier and how the relationship should be mutual beneficial.  You discussed how that relationship should always has a check on all aspects, every so often checking the price.  You discussed product development and commercialization.  You gave an example and discussed warranties and guarantees. 

                                                                        References

Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7. Mason, OH: Cengage.